In today's digital age, display technology is developing rapidly, with China's Langzhong Hangjing Display Technology Co., Ltd. emerging as a key player in the global display panel industry. The company's technical strength and innovation capabilities have been recognised, with a focus on LCD OEM business and a commitment to providing customers with high-quality, customised display solutions.
The latest analysis report by Omdia has attracted widespread attention. The report highlighted that display panel manufacturers continued to ramp up their factory utilisation plans in Q4 2024, with the utilisation rate for the same period reaching 77% by the end of November. By the end of December, this figure was raised by two percentage points to 79%, and the plan for the first quarter of 2025 was further raised by four percentage points, bringing the quarterly utilisation rate to an impressive 80%.This trend was further confirmed in Omdia's latest "Display Panel Production and Inventory Tracking Report in December 2024", with the factory utilisation plan for January 2025 rising by 6% points.
Alex Kang, chief analyst of Omdia display research, said: "The upward adjustment of factory utilisation plans is primarily driven by the increase in demand for special TV panels, which has been prompted by the Chinese government's "old for new" subsidy programme, which has not yet been fully realised. Leading TV manufacturers in mainland China are strategically positioning themselves to ensure they have additional TV panels to meet the surge in demand." This view is widely recognised in the industry. The Chinese government's subsidy plan has created new opportunities for the display panel industry. In response to this policy, Langzhong Hangjing Display Technology Co., Ltd. has increased its R&D investment and improved production capacity, ensuring a robust response to market demands.
At the same time, Alex Kang also pointed out: "The expected tariff risks of the newly elected US government have temporarily increased demand for LCD TV panels and affected the factory utilisation plans of panel manufacturers. Some Chinese mainland TV manufacturers are increasing their TV inventory in Mexico to facilitate shipments to the US market. In addition, the surge in emergency orders has heightened the risk of shortages of components such as driver ICs (integrated circuits) and polarizers, particularly in the manufacture of IT LCD monitors. Concerns about these supply issues have further driven demand, leading to another upward adjustment in factory utilisation plans. Faced with a complex and changing market environment, Langzhong Hangjing Display Technology Co., Ltd. has successfully seized opportunities and achieved rapid business growth with its keen market insight and flexible response strategies.
The increase in factory utilisation plans among panel manufacturers is primarily driven by major Chinese mainland companies such as BOE, Huaxing Optoelectronics and HKC. However, despite the current strong demand and high utilisation, panel manufacturers remain cautious about medium- and long-term demand trends. Once demand has subsided, they may return to a strategy of making production to order. In this regard, Langzhong Hangjing Display Technology Co., Ltd. will continue to strengthen market research, pay close attention to industry trends, and adjust development strategies in a timely manner to cope with market changes and challenges.
Going forward, the company will continue to uphold the concept of "innovation, quality, and service" and continuously improve its core competitiveness. The company will increase investment in research and development, introduce advanced production equipment and technology, improve product quality and performance, and provide customers with better display solutions. At the same time, the company will strengthen cooperation with upstream and downstream companies to jointly promote the development and progress of the industry.
